How to use the keyword density calculator
- Paste your article, page copy or product description into the text box.
- Optionally enter a target keyword or phrase to track its count, density and early placement.
- Switch between 1-, 2- and 3-word phrases; adjust the minimum count and stop-word filter to focus the list.
- Copy the table if you want to keep the numbers alongside your draft.
Features
- Total and unique word counts
- Top single words, two-word and three-word phrases with counts and density
- English stop-word filter and a minimum-count threshold
- Target keyword tracker with a first-100-words check
- Handles hyphenated words, apostrophes and non-Latin scripts
How density is calculated
Density = occurrences ÷ total words × 100. If “coffee” appears 4 times in 200 words, its density is 2%. For multi-word phrases the same formula applies to the number of times the whole phrase occurs. With the stop-word filter on, phrases that start or end with a common function word (the, of, and…) are hidden so the list highlights meaningful terms.
Density is a diagnostic, not a target
There is no ideal keyword density. Google's guidance is to write for people and cover the topic thoroughly; its systems look at meaning, synonyms and context rather than counting repeats. A density check is useful in the opposite direction: it reveals when a term is repeated so often that the copy reads unnaturally, which the spam policies describe as keyword stuffing and which can hurt rankings.
Practical use: confirm the main topic is clearly present (it usually appears in the title, an early paragraph and a heading), then look at the 2- and 3-word phrases to catch accidental repetition and vary the wording.